Kids the Frog made its debut in 2013 at Playtime New York but our story began a long, long time ago.

We are a group of like-minded individuals, having different backgrounds, experiences, coming from various corners of the world who met during school days and became friends.

Our passions for art & design, animation, fashion, manufacturing and photography make us unique individuals, having different sources of influence and inspiration, which we share together through our special group project!

Kids the Frog, a children lifestyle brand, merges European reverence for design, fashion-forward styling and the tradition in making high quality apparel and accessories. We conceptualize and design in Europe, communicate and market from New York and manage our logistics in Hong Kong. Our vision is to bring a child's imagination to life, to be inspired to discover while wearing, using our products and addressing parents' aspirations for on-trend looks – we take pride in working in a sustainable manner, in fair-trade, with the strictest quality control.

We are children at heart and we are parents. We believe in no boundaries to learning, to being adventurous together – which we fuse, harmonize and share with you through Kids the Frog –our common dream.